The Power of Information: Revolutionising Market Intelligence in African Economies With Joseph Rutakangwa
Unlocking AfricaPlay episode
Show notes
Episode 94 with Joseph Rutakangwa, who is the founder and CEO of Rwazi, which is a market intelligence platform that provides multinational consumer goods companies with actionable data from developing markets on who is buying what, for how much, from where, when, and why, to help them drive revenue and expand.
Rwazi combines technology and a network of 20,000+ qualified data collectors (called "mappers") spread across urban and rural areas in 40+ countries in Africa, Asia, and South America to collect data from their localities, allowing them to collect data from thousands of locations and consumers on a daily basis.
What We Discuss With Joseph
Could you explain how Rwazi's platform gathers actionable data from emerging markets? What's the process like?Could you elaborate on how Rwazi's data helps multinational consumer goods companies drive revenue and expand in these markets?Can you discuss the challenges you've faced in building and maintaining a network of mappers in remote areas? How have you overcome these challenges?How do you ensure the accuracy and reliability of the data collected by your network of mappers?Given the diverse cultures and markets you cover, how does Rwazi navigate cultural sensitivities while collecting data?And much more...Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Nurturing Innovation: Building and Scaling African Startups with Expert Support with Thabiso Foto? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Joseph on LinkedIn at Joseph Rutakangwa, and Twitter @JRutakangwa
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
www.etkgroup.co.uk
info@etkgroup.co.uk
