Get The App

Download the Josplay app for the best experience.

Download Now

Charts

Discover the latest hits and trending music.

Explore Charts

Podcasts

Stories, music and conversation from Africa and its diaspora.

Browse Podcasts

New Releases

Stay updated with the latest music releases.

See New Releases
← Unlocking Africa
How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo artwork

How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo

Unlocking Africa
E2541:48
Play episode

Show notes

Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa. He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management. What We Discuss With Uchenna Uzo What are your top tips for business owners looking to win African customers?The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa’s informal market and why?How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?What are some of the most notable changes in the behaviours of African customers?And much more...Full show notes and resources can be found here: Unlocking Africa show notes Did you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane? Make sure to check it out! Like this show? Please leave us a review here -- even one sentence helps! Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu Connect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeria Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group: www.etkgroup.co.uk info@etkgroup.co.uk

More from this show

More
  1. Why African Banks Reject Borrowers They Don’t Understand with Dalumuzi Mhlanga

    Episode 243 with Dalumuzi Mhlanga, Founder and CEO of Notto, an alternative credit bureau building the infrastructure to help financial institutions assess creditworthiness and exp…

    E24342:33
  2. Moove, Flutterwave and LemFi: Inside Silverbacks Holdings Investment Strategy with Nana Appiah Korang

    Episode 242 with Nana Afoah Appiah Korang, Chief Investment Officer and Executive Board Director at Silverbacks Holdings, an alternative investment firm backing high growth compani…

    E24246:50
  3. What Does It Take to Turn Africa’s Perishable Harvests Into Global Products? with Funmilayo Ishola

    Episode 241 with Funmilayo Ishola, Founder of Dehydrator Hub Agrifood Technology Limited, a Nigerian agrifood company tackling post harvest loss by transforming perishable produce…

    E24138:40
  4. From Ethiopia to Africa: Building a Digital Healthcare Platform for over 500,000 Patients with Beamlak Alemayehu

    Episode 240 with Beamlak Alemayehu, Founder and CEO of Medanit Digital Health, Ethiopia’s first integrated, multi channel digital healthcare access system connecting patients with…

    E24038:16
  5. Millions of Streams, Little Ownership: Is Nigeria Building a Music Industry or Just Exporting Talent? with Shola Bamidele

    Episode 239 with Shola Bamidele, Founder and CEO of Loom Rooms, a creative ecosystem helping African artists develop their craft, strengthen their identities and build sustainable…

    E23942:15
  6. Why The Good Roll Is Betting on Ghanaian Bamboo to Disrupt the $350 Billion Paper Industry with Sander de Klerk

    Episode 238 with Sander de Klerk, Founder and Chief Executive Officer of The Good Roll, a sustainable paper company building an integrated bamboo value chain between Ghana and glob…

    E23832:05
Now Playing

No Track Playing

Unlocking Africa — How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo | Podcast | Josplay Music