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How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo artwork

How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo

Unlocking Africa
E2541:48
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Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa. He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management. What We Discuss With Uchenna Uzo What are your top tips for business owners looking to win African customers?The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa’s informal market and why?How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?What are some of the most notable changes in the behaviours of African customers?And much more...Full show notes and resources can be found here: Unlocking Africa show notes Did you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane? Make sure to check it out! Like this show? Please leave us a review here -- even one sentence helps! Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu Connect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeria Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group: www.etkgroup.co.uk info@etkgroup.co.uk

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