Is It Actually Easier to Build a Business in Africa? | Kanessa Muluneh
They Lied About AfricaPlay episode
Show notes
What if building a business in Africa isn’t harder than building in the West, but in some cases, actually easier?
In this episode of They Lied About Africa, I sit down with Ethiopian-Dutch entrepreneur and investor Kanessa Muluneh to talk about her journey from building businesses in Europe to identifying opportunities and investing across African markets.
We get into what makes Africa attractive for entrepreneurs, why Western business knowledge can’t simply be copied and pasted onto African markets, what the diaspora can get wrong when returning to the continent, navigating gender and perceptions of authority in business, Pan-Africanism, corruption, risk, and what Kanessa believes the next generation of African entrepreneurs should understand before they start building.
And we definitely don’t agree on everything, which is exactly why this conversation was worth having.
CONNECT WITH KANESSAInstagram: @kanessamulunehTikTok: @kanessamuluneh
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