Femi Asante: Building Sandbox, Failed IVFs & Faith in God
The Peswa PodcastPlay episode
Show notes
On this episode of The Peswa Podcast, we sit down with Femi Asante, lawyer, entrepreneur, founder and CEO of Groupe Sebastien, and the woman behind brands including Red Chilli, Sandbox Beach Club and Makosa.But this is not just a conversation about building successful businesses. It is about the battles behind the brands, the pain behind the public image, and the faith required to keep going when life takes an unexpected turn.emi takes us through her journey from studying law to venturing into entrepreneurship and building businesses in Ghana's competitive hospitality industry. She shares the experiences that shaped her entrepreneurial path, the challenges of building Red Chilli, and the doubt and scepticism she encountered while building Sandbox.Beyond business, Femi opens up about life as a wife to a prominent public figure and the realities of navigating marriage when life becomes difficult. She reflects on supporting her husband through the devastating experience of a stroke and what such a season can teach you about love, sacrifice, resilience and the responsibilities we carry for the people closest to us.She speaks about a deeply painful experience that many women and couples endure away from the public eye. In a world where people often see the milestones but never the waiting, the disappointments or the grief, this is an opportunity to hear a different side of the journey.This is not a conversation about pretending that pain does not exist. It is about facing difficult realities, making room for grief, holding on to faith and finding the courage to keep moving forward.Share your thoughts in the comments. If this episode speaks to you, share it with someone who may need to hear it.Subscribe to The Peswa Podcast for more honest conversations about the journeys, challenges and experiences of entrepreneurs building businesses and creating impact in Ghana and across Africa.
