Rosette Rugamba | The Woman Who Helped Transform Rwanda's Tourism Industry
The Long Form PodcastPlay episode
Show notes
How did Rwanda become one of Africa’s most recognised luxury tourism destinations?
In this episode of The Long Form Podcast, Sanny Ntayombya sits down with Rosette Chantal Rugamba, a pioneer of Rwanda’s tourism and conservation industry, to explore the remarkable story behind its transformation.
From growing up in Uganda to leaving British Airways in 2003 to lead Rwanda’s tourism sector, Rosette shares the risks, decisions and challenges that shaped her career. She reveals how Rwanda developed its national parks, launched the globally recognised Kwita Izina gorilla naming ceremony, and positioned itself as a destination for luxury travel and gorilla trekking. Rosette also discusses leaving government to establish Songa Africa, investing in Icyayi Songa Lodge near Nyungwe National Park, and the realities of building a luxury tourism business in Africa.
Finally, she shares practical advice for young African entrepreneurs hoping to succeed in tourism, hospitality and conservation.
Sponsors:
ShieldTech Hub- https://www.shieldtechub.com
Akagera Medicines- https://www.akageramedicines.com
BasiGo Rwanda- https://www.basi-go.com/rwanda
CanalBox-https://www.canalbox.rw
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