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← The Big Story
How the rise and fall of Ozy illustrates what's wrong with digital media artwork

How the rise and fall of Ozy illustrates what's wrong with digital media

The Big Story
E38623:03
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Show notes

Ozy was a digital publisher that claimed to have an audience of tens of millions. Had you ever heard of them before last week? Me neither. A New York Times expose began a flood of reporting that showed us all just how little most of us understand about ad fraud, digital media and the ecosystem that drives this multi-billion-dollar industry. From absurd claims, to impersonations, paid traffic and more, major brands stuck by Ozy and continued to invest with them. Why? GUEST: Craig Silverman, ProPublica, formerly of Buzzfeed News We love feedback at The Big Story, as well as suggestions for future episodes. You can find us: Through email at hello@thebigstorypodcast.ca Or @thebigstory.bsky.social on Bluesky Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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How the rise and fall of Ozy illustrates what's wrong with digital media — The Big Story | Josplay Music