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← TED Talks Daily
Love, trust and marketing in the age of AI | Amaryllis Liampoti artwork

Love, trust and marketing in the age of AI | Amaryllis Liampoti

TED Talks Daily
10:33
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Show notes

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency. Hosted on Acast. See acast.com/privacy for more information.

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