EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game
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Show notes
Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America.
An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this episode Latesha shares:
Why working for Lebron James at LRMR Marketing was like working for a start-up What she did to figure out how to make her own card game How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications How she’s been able to get orders fulfilled in a seamless manner Who you really need to target if you want your product in the hands of a celebrity And why we all need to rethink the myth of “security”
Listen on iTunes, Soundcloud, Stitcher and Google Play
Links mentioned on this episode:
Viacom Summer Associate Program Cards for All People and Black Card Revoked Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
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