410: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor
Side Hustle ProPlay episode
Show notes
This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.
In this episode she shares:
How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s
Highlights Include:
00:00 Intro
08:16 Exploring different side hustles
14:16 Navigating a new city
18:43 Filling the need for a beauty supply
23:18 Startup planning and costs
27:55 Creating a community
30:01 Curating events and collaborations
35:02 Running a storefront as a side hustle
41:20 Expanding and creating a cultural hub
46:43 Setting the tone for the future of the store
56:19 Tips for entrepreneurs
Check out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/
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