409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand
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Show notes
This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.
In this episode she shares:
How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the map
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/
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Guest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Hosted on Acast. See acast.com/privacy for more information.
