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254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding artwork

254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding

Side Hustle Pro
59:05
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Show notes

I’m celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel) Today in the guest chair, we have Kim Lewis, the CEO and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC’s Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself, and turned down a $400,000 Shark deal. Less than six months later, Kim’s talent for logistics and marketing secured a seed investment of $1.2M. CurlMix’s sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online. On this episode, hear how CurlMix: Went from a DIY box for curly hair to launching their own products Empowers, educates, and grows their community and customers with weekly Facebook lives Turned down an offer on Shark Tank Started their Equity Crowdfunding campaign How they juggled raising two kids while building a huge business Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber’s PRO plan. Links mentioned in this episode CurlMix Backstage Capital Traffic Sales Profit Building A Story Brand Book (*affiliate link*) Google Trends SEM Rush Ezra Firestone Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro CurlMix - @CurlMix #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding — Side Hustle Pro | Podcast | Josplay Music