Asili Africa
MAX (Metro Africa Xpress) (Nigeria) artwork

MAX (Metro Africa Xpress) (Nigeria)

Asili Africa
23:39
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The company was called Metro Africa Xpress. Everyone called it MAX. Its two co-founders had built it out of a classroom at the Massachusetts Institute of Technology six years earlier. They had raised seven million dollars from Silicon Valley and Tokyo the previous summer. They were one of the two most recognised motorcycle hailing brands in the largest city on the African continent. And in a single announcement, the market they had built their business on had disappeared.

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