$80 To His Name: How He Became Davido’s Lead Director
AfropolitanPlay episode
Show notes
JOIN THE ROOM — Our Private Member Community Weekly Sunday Signal, monthly Live Rooms, quarterly gatherings in Lagos, London & beyond. https://www.patreon.com/c/Afropolitanpodcast Dammy Twitch has directed music videos across 30+ countries, built his career from an unpaid behind-the-scenes role on a Nigerian TV show, and the night he met Rihanna outside Selfridges she already knew his name. In this episode, he breaks down what it actually takes to build a creative career from nothing in Lagos, why the naira collapse changed the economics of Afrobeats visuals forever, and what his debut feature film Color of My Life cost him to make. We unpack why big-budget music video culture died in Nigeria, what a 10-minute scene at a Lagos restaurant actually costs a filmmaker, and why the directors who collaborate are the ones winning. Plus — AI micro dramas, the distribution problem no one has solved, and why he's still here while everyone else japa'd. Dammy breaks down: • Why the naira collapse killed the big-budget music video era • What a 10-minute scene at a Lagos location actually costs • How he got selected out of four videographers on Davido's tour • Why he refuses to japa — and who he thinks should stay home • The night Rihanna shouted his name outside Selfridges • AI micro dramas and where Nigerian film is actually heading • The real cost of making Color of My Life and getting it into cinemas EPISODE SPONSORS VBAN — Open a free global account in minutes. Use code AFROPOLITAN: https://vban.com Risevest — Invest in US stocks, crypto, ETFs and the Nigerian market. Use code AFROPOLITAN: https://risevest.com AUNTY'S SCULPTURE COLLECTION A limited collection by Anthony Azekwoh x Afropolitan. 100 pieces. Application only. https://formless.ai/c/q1GB9jAzOWTr CONVO BY AFROPOLITAN Book 1:1 calls with Africa's boldest thinkers: https://convo.vip/ WHERE TO FIND DAMMY TWITCH Instagram: https://www.instagram.com/dammytwitch Twitter/X: https://x.com/dammytwitch AFROPOLITAN Twitter/X: https://x.com/afropolitan Instagram: https://www.instagram.com/afropolitanpodcast Newsletter: https://www.afropolitan.io/newsletter Patreon:https://www.patreon.com/c/Afropolitanpodcast 0:00 - Intro 2:12 - The biggest misconception about filmmakers 3:26 - What a music video really costs 5:31 - Why artists stopped shooting music videos 6:32 - Can Afrobeats and film finally merge? 9:21 - Knowing your value in the room 11:31 - The come-up & the story no one knows 13:53 - The Davido tour & his first music video 17:14 - How video budgets exploded 20:31 - Working with rival artists 23:55 - The philosophies he lives by 26:49 - Why he never left Nigeria 28:21 - Visas, travel & the Nigerian passport 32:08 - How he actually uses AI 34:33 - AI videos, micro dramas & "give Nigeria 40 years" 38:05 - Making timeless art 40:00 - Convincing his parents to let go of the degree 42:38 - When Rihanna knew his name 43:56 - The real cost of "Call of My Life" 48:04 - Nollywood's YouTube machine 49:16 - Micro dramas: the future of distribution 51:32 - Romance vs heartbreak: the films he carries 53:40 - Have you ever been in love? 59:18 - Rapid fire 1:02:37 - The most underrated person in film 1:03:45 - The video he's most proud of 1:05:31 - The film era he loves 1:07:08 - Where to watch "Call of My Life" 1:09:24 - The meaning behind his name 1:10:57 - Who he wants in the chair next 1:12:00 - How films get into theaters 1:16:24 - Wrap-up
