How To Create A Brand With Your Community: Denis Asamoah (Co-founder Of FORVR Mood)
AfropolitanPlay episode
Show notes
Quote -“Trying to cater and impress social media is only going to lead to disappointments”
The Afropolitan Podcast spotlights Afropolitans who aren’t afraid to step into the unknown and walk in purpose. With this podcast we hope to empower Africans in the Diaspora to harness their full potential and contribute to the development of a bold and progressive black community.
Our guests will share their working formulas, the hard facts about leaving familiar terrain, embracing the unknown, and staying relevant afterwards.
This episode features Denis Asamoah,Co-founder of FORVR mood, a lifestyle brand focused on selfcare.
Denis Asamoah is an entrepreneur, brand development specialist, coach and former investment banker with Morgan Stanley.
In 2020 during the pandemic lockdown, Denis and his fiancee Jackie Aina co-founded and launched FORVR mood.They successfully self funded and scaled DTC to 7-digits within a few weeks.
Denis is passionate about the creator economy and is on a mission to empower more people of color to launch brands and flourish in their space.
Listen and enjoy as Denis talks to us about the creative economy and how he has successfully built a multimillion dollar business.
Denis’s reading list
The One Thing by Gary Keller
https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
The 4-hour Work Week by Timothy Ferriss
https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
Show Notes
2:07 Naming process for the owambe collection.
4:49 Was the owambe collection a PR stunt?
16:18 Cancel culture
22:40 Denis’s mental selfcare
26:57 Transition to the creators economy
33:36 Advice to creators.
38:25 How creators can leverage their relevance to diversify
38:40 Sephora partnership
43:13 How Denis deals with negative comments on social media.
48:47 Internal and external scorecards
51:19 Most significant encounter with failure
52:20 FORVR mood sales during the pandemic
54:33 How FORVR mood manages the shipping process
57:33 Denis’s reading list
1:01:11 What does being afropolitan mean to you?
The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan.
Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.
Want to learn more about Afropolitan?
Twitter - https://twitter.com/afropolitan
Website - https://www.afropolitan.io/
Afropolitan Community - https://linktr.ee/afropolitangroup
