Rai emerged in 1920s Algeria, fusing traditional Algerian folk music with Arab-Andalusian, Berber, and Western pop and rock influences. The genre evolved from rural Bedouin traditions to urban expression, addressing social issues, love, and freedom through poetic lyrics. Artists like Cheb Khaled and Cheb Mami brought Rai to international prominence in the 1980s-90s, making it a symbol of North African youth culture and cultural identity.