Influence Profile
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Trending in DJ Sbu’s World
Latest Album
Y-Lens Vol. 1
Released Nov 9, 2006
Trending Globally
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Story
Quick Facts
Born
1977
1977
From
South Africa
South Africa
Journey
Sbusiso Leope, famously known as DJ Sbu, is a visionary South African entrepreneur, broadcaster, and musician who embodies the spirit of the African "hustle." Born in Tembisa in 1977, he rose to fame through iconic radio stints at YFM and Metro FM, and by hosting the long-running SABC 1 hit TV show Friends Like These. His media career has been defined by an uncanny ability to connect with the masses, a trait that earned him the nickname "The Number One Knockout."
As a music mogul, he co-founded TS Records, launching the career of the legendary Zahara and popularizing the masked Kwaito phenomenon Mzekezeke. Beyond entertainment, Sbu made history by creating MoFaya, the first 100% black-owned energy drink in South Africa. Despite facing significant corporate resistance, he scaled the brand into a household name through relentless "street-level" marketing. In 2026, he remains a polarizing yet respected figure; he recently dominated headlines by claiming to have rejected a R1 billion buyout offer for MoFaya to preserve its legacy as a black-owned entity.
A dedicated philanthropist, he continues to lead the Sbusiso Leope Education Foundation, providing bursaries to thousands of students. Today, he dominates the digital space via The Hustlers Corner podcast and his Crypto University, where he advocates for financial literacy and blockchain adoption across African townships. His biography is a testament to resilience, ownership, and the power of a self-made legacy.